Powerful acceleration: with online gaming and a portal for new contacts

Introduction

We created a website that modularly adapted to the phases of the campaign and pursued communication goals in order to provide a consistent presentation of content related to the Porsche Taycan model and an expanded possibility of activating online users through the campaign.

Challenge

We unfolded the story of the Taycan model’s development and included some future driving scenes. We encouraged website visitors to measure the speed at which their finger slides across the screen in relation to the forceful acceleration of the Taycan model as part of the presentation.

Solution

In addition to the advanced website, we created a custom online game that functions as a micro-service on the website.

Results

Innovative solutions bring great results:

• advanced mobile game,
• involvement, animation of site visitors, and subsequent collection of new contacts,
• headless CMS support,
• high level of security and fast operation,
• great result on Google Core Vitals.