Content system for success

Introduction

One of the largest health insurance companies in Europe needed a complete refresh of their existing channels and we provided design and technology to implement that.

Challenge

The main one was meeting the high standards of our partner C3, who was given the responsibility to align communication across all channels for client IKK - one of the leading statutory health insurance companies in Germany.

Solution

We created a holistic content marketing strategy and its whole ecosystem, along with the C3 team. Our goal was to open up new communication channels and ensure well-networked and effective communication with target groups - at all touch points. Accordingly, we redesigned their website as well. It now follows the latest corporate design trends and offers better brand exposure. Most importantly – it is already strengthening customer relationships, which brings results in improved loyalty and retention.

Results

With the right choice of technology, we have achieved the following:

• front-end interfaces working more efficiently (using the Hibiscus Patternlab bridge for the Magnolia CMS),
• stronger customer relationships, improved loyalty and customer retention rate.